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Service Design

Creating Customer-Centric Services Through Service Design

Service design helps combine business and customer understanding. This approach allows for the design of services and solutions that support business goals and create communications that resonate with the desired target groups. Service design involves engaging internal and external stakeholders, as well as the company’s customers and other stakeholders, in the development process.

Service Design as a Support for Business

At the core of service design are customer understanding and co-creation. Service design addresses business challenges and opportunities from a customer and user-centric perspective, using collected data and co-creation methods for development work.

Nainen ojentaa kokouspöydän yli post-it-lappua.

Workshops are an effective way to involve different actors within a company and leverage internal expertise to develop and ideate solutions. By involving various participants from within the client company, valuable insights into end customers’ needs are gathered. Often, the problem is siloed information, where existing knowledge is not effectively utilized in business and service development.

Service design can be used to solve both broad business challenges and smaller development issues.

Examples of Service Design Opportunities:

  • Websites, e-commerce, and online services
  • Customized software
  • Marketing and communication strategies
  • Business background processes
  • Existing and new services and concepts
  • Business understanding
  • Customer experience
  • Employee experience

Benefits of Service Design

Service design is one of the most important phases of business development, laying the foundation for a sustainable, customer-centric solution that supports business goals.

The understanding gathered provides insights into the current state of the company, identifying real development areas and goals. Customer understanding helps improve customer experience, attract and retain customers, and enhance the impact of marketing.

  • Understand behaviors, processes, and touchpoints where the customer is engaged
  • Develop and create new solutions
  • Improve existing services
  • Create customer-centric, usable services
  • Gain better insights into the operational environments
Nainen kiinnittää post-it-lappuja seinälle

Service design helps to

Increase sales and attract new customers

Improve customer retention and loyalty

Enhance customer experience

Identify the right metrics for goals

Boost employee satisfaction and efficiency

Recognize business development opportunities

Create more effective marketing and communication

Make tacit knowledge visible

Your Partner for Business Development

We help you develop your business, services, and marketing communications comprehensively. The groundwork laid by service design supports all aspects of our business development offerings.

  • AI Capability Assessment and AI Strategy
  • Data-Driven Management Solutions
  • Service Management Solutions
  • Digital Interaction Solutions
  • Marketing and Communication
  • Business Design
  • Enterprise Resource Planning Solutions

At Virnex, service design forms the basis for successful user experience and interface design.

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Contact us

We are professionals in marketing, sales, and communication. We work in teams and select the expertise and creators that best suit you. How can we help you?

Marika Mesimäki

Marika Mesimäki

CMO, Business Unit Manager Marketing

+358 41 454 1861