Business Design

Competitive Advantage

Companies face increasing demands from various stakeholders. To be competitive, a company must be aware of both its current state and future prospects.

A well-thought-out strategy is not only a prerequisite for competitiveness but also an opportunity to build a competitive advantage.

Better pricing

A company with a clear strategy that can communicate it effectively motivates customers, employees, and investors to commit to the company’s goals.

Minimize risks

Sustainable solutions are often more efficient, profitable, and measurable. Resource efficiency means less waste and higher utilization rates.

Strategy Design Process

The process utilizes participatory design tools and methods, actively involving the company’s leadership and employees.

1. Market Expectations and Megatrends
   The work begins by understanding the pressures on the market and us. What are they, and how do they affect purchasing behavior?
   
2. Examine and Shape the Company’s Strategy
   Following the above phases, we examine the company’s strategy. What is the company’s goal and vision that we are ready to strive for? How does the company achieve this, and why and how?

Strategy Design Includes

• Analyses such as competitor, stakeholder analysis, and identifying market development disruptions
• Strategy workshops for the management team, key personnel, and all employees
• Leadership development
• Executive support and coaching
• Strategy crystallization
• Graphic design: strategy materials, strategy image, photography

Marketing Strategy

Meaningful marketing is sustainable and supports the company’s business objectives, built to support the execution of the company’s strategy. Creating a marketing and communication strategy and brand forms the foundation for effective and targeted marketing.

Strategic Planning Phases

Strategic planning of marketing and communication is an essential process by which a company or organization defines its goals and direction for marketing and communication activities. Before we start providing marketing as a service to our clients, we first create a thorough marketing plan that includes the following key elements. We also offer planning services, for example, when updating a website.

• Setting Objective: The first phase of strategic planning is setting clear and measurable goals. These can include increasing sales, acquiring new customers, or raising brand awareness.
• Defining the Target Audience: It’s important to understand who the company’s or organization’s main target audiences are. Knowing the target audience helps tailor marketing communication to their needs and interests.
• Defining the Brand and Message: Strategic planning includes defining the brand’s values and message. The brand should reflect the company’s personality and promises to customers, while the message must be consistent and clear across all channels.

• Choosing Channels: Strategic planning decides which communication channels will be used to reach the target audience. These can include digital channels such as websites, social media, and email marketing, as well as traditional channels like print advertising and events.

• Scheduling and Budgeting: The plan also defines the implementation schedule and budget for marketing and communication activities. This helps ensure that resources are allocated correctly and goals are achieved efficiently.