Strategic business planning and

Business design

Future business is linked to the promotion of sustainable development. Companies that can provide solutions will survive in the competition. In many sectors, acting responsibly and promoting it is already becoming a prerequisite for staying in the market – not just a competitive advantage. That is why it pays to integrate sustainability objectives into your business strategy.

The Sustainable Strategy service looks at a company’s strategy and the whole value chain from a sustainability perspective. What is your company’s role in the sustainability transition? How is the company and its activities part of the solution rather than the problem? What is the common goal that motivates staff, stakeholders and customers?

Benefits for business

  1. Competitiveness and advantage
    Sustainability requirements for businesses flow from the top down. More and more companies will sooner or later have to demonstrate their sustainability performance and plans as well as report on their performance to stay in the supply chain.. 

    A responsible strategy is not only a prerequisite for competitiveness, but also an opportunity to build a competitive advantage: a company seeking solutions to a common problem is an attractive partner for many. For many companies, the search for sustainability solutions also offers opportunities for new business and new partnerships. 

  2. Better price
    A company that understands its role in promoting sustainable development and can communicate it clearly will motivate customers, employees and investors to commit to its goals.  

  3. Minimize risks
    Sustainable solutions are often more efficient, cost-effective and measurable. Resource efficiency means less waste and higher recovery rates. Many consumers and buyers are also interested in the sustainability of a product. Sustainability can be a prerequisite for a purchase decision or a reason to pay more for a product. 

Framework for sustainable development

The Sustainable Strategy service examines key business choices from the perspective of sustainability and responsibility. How a company can spot a market disruption and turn it into an opportunity? 

Strategy design process

The work will use participatory planning tools and methods, actively involving the company’s management and staff.

  1. Market expectations and megatrends 
    The work starts with understanding the pressures on the market and on us. What they are and how they affect buying behaviour?  

  2. Review and formulate the company’s strategy 
    Following the steps described above, the company’s strategy is examined. What is the goal and vision of the company that we are willing to work towards? How will the company get there, why and how? How will sustainability be linked to the strategy?  

The Sustainable Strategy Service includes

  • Analyses such as competitor analysis, stakeholder analysis and identification of the market sustainability gap 
  • Strategy workshops for the management team, key staff and all personnel 
  • Koulutukset: Vastuullisuusmuotoilu strategiatyössä, strategiatyö osana vastuullisuusraportointia 
  • Developing a culture of responsibility and leadership 
  • Management support and coaching 
  • Graphic design: strategy materials, strategy picture, photography